Everyone wants to find their purpose, but nobody wants to be weird
Last night my husband sent me a wild text
Today I want to celebrate my client
who just launched her blog!She’s a phenomenal writer, wife, mom, Peloton lover and creative who’s achieved incredible success in the corporate world and answered the call to work together to go deeper, to find her true purpose.
I’m so proud of her, and the work we’ve done together. Congratulations, Amanda!
Last night my husband sent me a wild text.
A map image of our neighborhood from some app he follows where neighbors gossip about coyote sightings (the animal, not the human smugglers. Those are 20 minutes away in South Phoenix), complain about loud teenagers and post about lost dogs.
This update was…not that.
A blue circle near a house we almost bought, along with the caption:
“A ton of police officers investigating a murder.”
So of course when we left for our walk after dinner, a little late because I had a coaching call, we decided to change our normal route through the park and swing by the crime scene.
We found a taped off area, blinding red and blue flashing lights, only a couple cops, and an older guy and his son watching.
If you’re new here, you might not know I started my career as a journalist.
I’m nosy by nature, have no problem asking the most intrusive questions, but do it with such a disarming energy that people always tell me things they sometimes wish they hadn’t.
This made me a very effective news reporter. So effective the superintendent of the school district I once covered banned board members from speaking with me.
We ran a headline that said something like “Superintendent muzzles board members from speaking with press.”
Keep in mind this was a very small town, and they were used to reporters happily covering bake sales and quilting contests, not digging into why they wasted so much money on admin while teachers had to dig into their own thin pockets to buy supplies.
Not even big metro reporters ask the simple, obvious questions, which is partly why nobody trusts the media anymore, but that’s a whole other story.
Eventually I sensed my husband growing annoyed with me questioning the bystander, who seemed happy to spill the tea, but it was late, and I begrudgingly walked away.
“Didn’t you want the juicy gossip?” I asked my husband.
“No. We saw the house, we know what’s going on. That’s all I need to know.”
He had a long day, so I’ll forgive him for not indulging me more, but the whole situation was a stark reminder that…
Our natural ways of being — gifts, predilections, things we just NEED to do — are a key part of our purpose — even if they annoy others.
Especially then.
During college, I had no idea what I wanted to do with my life. All I knew was that I liked to ask questions.
That led to journalism, which was what I call a shadow career. Something that looks good on paper, but isn’t IT, not the thing we’re meant to do, so it’s ultimately not fulfilling.
A lot of people have a crisis in those moments. They’re doing the work they were supposed to do, thought they wanted, but it’s still not fulfilling, so what then?
This is when my clients hire me. I use my supernatural, God-given ability to read energy and sense the emotional and mental blocks to giving yourself permission to want what you really want.
In our first session, we sort through years of indecision, self-doubt, and external expectations, and without fail, you’ll gain clarity.
Not because you “tried harder” or waited long enough — God no. Good luck with that.
But because I can instantly see the emotional and mental blocks clouding your true desire, and know exactly what questions to ask to slice through them.
If you don’t know your purpose, it’s because you’re at war with yourself in some way. Trying harder only intensifies that inner struggle, and waiting only causes you to waste your life.
You’ll continue to stay stuck until you allow your natural abilities and God-given talents to express themselves, and follow them where they’re meant to go.
This is difficult for several reasons:
1. People might be annoyed instead of celebrate your gifts, so you hide them.
For example, asking incessant questions doesn’t make me popular. It makes me a weirdo.
Over the years I’ve learned how to be appropriate with my question asking because not every interaction is an interview or coaching session, but this is my natural way of being and sometimes, like with the murder mystery, I can’t help myself!
You also have an irrepressible way of being, a unique and special genius, but these gifts have brought suffering rather than celebration, so they remain hidden.
If you have a huge vision…
You want to make money with your unique magic, in a way that gives you time, financial and creative freedom…
But you’re holding back because the people around you think you’re too much, it’s time to work with me.
2. You were born into a family that made you feel shame around your greatest gifts.
I was born into a family with a lot of secrets and mental illness. From a young age, I could see through people’s patterns and immediately understand why they act the way they do.
At first I thought this was because I understood my family, but now I see that I intuitively understand the symbolism of the soul.
Things that confuse people and cause them to spend years in therapy to understand, I can see in seconds.
You can imagine in a family where people swept their emotions under the rug that someone pointing out the deeper truth was not celebrated!
I was the scapegoat sent to therapy and told she was crazy even though my sister was the one who ultimately killed herself despite being so “normal and popular.”
I’m the loner weirdo who kept the company of books and imaginary friends, but yet, I’m still here, happily married and living my purpose after depression, cancer and basically being an orphan. Huh. Interesting.
3. You consider your vision delusional so you don’t actually go for it, pursuing a watered down version.
But because it’s watered down, it lacks that magnetism that makes you go BIG, which is required to attract people, opportunities and resources to you.
I must say, I’ve been guilty of this. I’ve felt for a long time that I’m still skimming on the surface of what I’m meant to do, that something else is bubbling up within me, especially after burnout.
I am very impressed and pleased with how quickly I’ve dug into the inner work and regained my mojo over the last year or so since coming back.
I went from having no clue to what I was going to write about, to getting right back on track with helping people find their purpose, and then expanding to help them build a business around it. (Which is basically where I was pre-burnout.)
Now, I’m feeling something deeper, an undeniable pull to help bold, brilliant women who have achieved so much, even in their purpose work, yet feel like it’s never enough.
They make money, but immediately need to make even more to prove to themselves — and the world — that it wasn’t a fluke.
They lie awake at night, their mind racing with everything they "should" be doing. They can’t step away, because what if it all comes crashing down the moment they do?
They feel trapped in what they’ve built, or what others expect of them, but feel scared to evolve.
They feel responsible to their audience, their team, their family.
But this need to prove themselves is driving them to burnout.
What they really want is to create their true legacy. To do the work they were actually born for —
From a place of peace, expansion, love, and wholeness, rather than stress, worry, and hustle.
My mind immediately says — who am I to hold powerful women like this through a space of transformation?
But yet, I am that woman.
Burnout taught me the hardest lesson: Success built on proving your worth will never bring peace.
No matter how much money you make, recognition you receive, or big your audience grows, it will never be enough if you don’t feel enough deep in your soul.
The past five years have been my initiation, an unlearning of everything I thought success was.
I redefined my relationship with work not as a journey to some fantasy land of constant validation, but one of living my purpose in ALL areas — health, home, relationships, career — without the weight of needing outside assurance that I’m worthy or that my success is real.
Lately, I’ve dug deep within to admit who I really am and what I really want, even if I don’t feel “ready.”
Because I am meant to guide influential, bold, brilliant women.
I am a spiritual guide who pulls your deepest soul gifts, desires and purpose out of you, rather than JUST what makes money right now or what your audience, team or family expects.
Building the life and business you were born to build requires getting really honest about who you really are, what you want, and what your next phase of growth looks like.
The vision revealing itself in your soul isn’t going away just because it disrupts what you’ve built.
That’s the whole point. What you’ve built had its time, but now you’re being called to something bigger.
The restlessness and annoyance you feel isn’t because you’re ungrateful, it’s because you’re called to a new depth in your gifts, brilliance and impact.
If you are at either of these stages:
You want to discover your purpose, and are past the point of waiting for clarity and have decided to invest in yourself — through time, money and energy — to find the work you were born to do because you can’t stand another day of feeling you’re not who you’re meant to be or where you’re meant to be…
OR
You’ve built something but you’re burned out, frustrated, trapped, annoyed and over it, and you want to connect to feelings of enoughness so you can sleep at night, and create your TRUE purpose, mission, impact and legacy —
Reach out to me about working 1:1.
Packages are a 6-month minimum, low 4-figure investment. (I should honestly be charging $10k for this, and one day will be.)
This is about more than money, but about whether you build the business and life you were born for… or spend the rest of your life feeling like something is missing.
I can’t wait to support your journey.
All the love,
Suzanne
PS — Today we’re meeting for Week 2 of the Becoming Your Future Self 30-day Habit challenge, talking about self-belief and identity — who you think you are, and how you think life works for you.
2:30 p.m. Pacific.
This will be the most powerful conversation of your life.
If you read this far, you have zero reason not to join.
In the time you’ve wasted waiting for a clarion call from the Universe over $15, my clients are creating momentum toward their dream business and lives.
It’s time to make a move!
A said: “Thank you for making it affordable, it was no-brainer….
I want to compliment you for the calm, peaceful yet sharp, precise manner in the way you coach and present on the Zoom calls. 😍🌟🙏”
I really resonate with the annoying gift of questioning! I'm a questioner myself, and a people pleaser, which was difficult to navigate growing up.
My parents are black and white thinkers and valued blind obedience from their children. I was always smart and more of a grey area thinker who needed clarity on why they believed what they believed about what's right and what's wrong.
I noticed from a young age how my inquisitive nature and open-mindedness triggered them, frustrated them and created friction between us. My questions and curiosity were not appreciated. I was often misunderstood by them as argumentative. I wanted to be good for them, but I also needed to fully understand how to be good and why to be good.
Now as an adult, I've found so much appreciation for and purpose from my desire to understand all angles of things. Embracing ambiguity makes my life so much fuller and makes the people around me feel so much safer to explore their thoughts and ideas. My field -graphic design- is often called visual communication or communication design, so in this space the more I can communicate, understand and ask questions, the better I can convey ideas visually that people connect and respond to. Open-mindedness and grey-area thinking thrive here.
I think your message here was beautifully articulated. Thank you for sharing- keep asking questions!
it truly hit home when you say: “Burnout taught me the hardest lesson: Success built on proving your worth will never bring peace” I try to remind myself of that everyday 🤍