How I doubled my Substack revenue in 18 days

Why following intuition beats your brain every day of the week

Photo by John Hernandez on Unsplash

I’ve never shared anything like this before!

But I want to show what using your intuition, heart and energy to grow a business actually looks like, and also illustrate how it’s a million times more powerful than using just your brain.

I built my personal brand around authenticity, and for a long time equated that to sharing struggles and yes, breakthroughs, but —

Sharing money wins feels like I’m focusing on money over people, which I’m definitely not.

In fact, every dollar someone invested with me is an opportunity to help them more deeply.

Truthfully, every single person reading this should join the Mindset Membership for the Becoming Your Future Self challenge happening now because I know you’re not where you want to be in life — your purpose and life mission is big, bold and beautiful, and you’re expressing an infinitesimal slice your infinite potential.

I also know the weekly perspective shifts, guided future self meditations, inner work and collective energy of applying your focus to breaking into your next chapter of success, wealth and recognition is worth WELL beyond the $15 to join.

Anita Puksic Koren

said: “Thank you for making it affordable, it was no-brainer…

I want to compliment you for the calm, peaceful yet sharp, precise manner in the way you coach and present on the Zoom calls. 😍🌟🙏”

But that’s not what today’s blog is about!

It’s about how I doubled my Substack revenue in just 18 days.

1. I received guidance during a future self meditation (the same one from Week 1 of the Becoming Your Future Self challenge) that this was my next step.

I had been selling my 1:1 for a while, and welcomed in several wonderful clients, but I was starting to ponder changes to my current offer, and wanted to let things breathe.

I also felt a little stuck behind some things in my personal life, waiting for them to change.

One afternoon after yoga nidra, I connected to my future self through a very specific series of visualizations and questions, and saw myself hosting workshops.

Immediately, I knew that shifting the Mindset Membership from weekly inner work to monthly video calls was my next move.

It was the thing that would create movement in my personal life and business, by requiring that I hold myself to a higher standard, rather than continuing to wait for a breakthrough.

Also know that…

Your next goal will manifest much more powerfully and easily when you choose the one that you’re guided to, rather than what you think you should want.

2. Turned intention into a goal

At first, I was going to do a single Becoming Your Future Self workshop featuring the meditation I just mentioned.

But I was in a space of pushing beyond my comfort zone with writing daily mini blogs with CTAs to work with me, and that stirred up all kinds of creative energy.

Looking back, most significant breakthroughs in my life have been preceded by some sort of a habit challenge, whether 30 days of gratitude, a 40-day yoga practice or daily mindset work.

It's dedicated focused energy of moving beyond your comfort zone that breaks the old and allows the new to flow in.

Consistency in life matters, but often consistency only leads to coasting. If you want a breakthrough, you need to breakthrough first internally.

So the idea for a habit challenge was born.

Pick a deeply meaningful offer that you can put your heart and soul behind.

3. Mindset work

A lot of fear came up after deciding to run this challenge. Time-sensitive promotions generally demand a lot of energy, and overwhelm the nervous system.

But they don’t have to.

All a time-sensitive promotion is, is sending emails. Which I’d been doing a lot of anyway.

Opening my mind, I realized this was a great opportunity to test the inner work I’ve done around attaching to results.

I contemplated running this as a one-off micro offer at $97, but reminded myself that my core vision includes building community within the membership.

The mindset work involved working through fears, identifying my goals and getting clear on the identity I was stepping into, like I teach in the Mindset Membership.

My goal wasn’t a certain number of sign ups. It was to nourish my nervous system while doing something that used to trigger me.

Work through fears, doubts or limiting beliefs because they will derail you from achieving your goal. Build a mindset that reflects the woman you’re becoming.

4. The strategy

When you run an intuition-led business, the answer to every question — from pricing to format to subjects covered to time and date, comes from within.

I fleshed out details on walks, in my journal and talks with God, asking myself what I wanted, what I was meant to do, what felt the most easy and fun and natural.

It’s not that I don’t believe in strategy. I definitely do. Selling and marketing are skills you need to learn, but the soul guidance comes first.

AND I can’t count how many times God has intuitively taught me something I was struggling with that didn’t come from a book or course, but through praying and asking for guidance.

Trust your intuition to guide you to the best strategy. Find a balance between planning and flow.

5. The execution

I decided to email as frequently as I felt called to.

Usually during launches, I email daily. However, my primary goal was to listen to my body and intuition, not maximize sign ups.

I remember very clearly on a Tuesday, being guided to email, and doubting myself, like — I emailed Monday, so if I email Tuesday, is that setting me up to feel like I have to email every day even if I don’t want to?

But I decided to trust myself, and as it turns out, I wasn’t guided to email Wednesday or Thursday, so it was a good thing I emailed on Tuesday!

Plus, every single email inspired people to join, which was awesome, and isn’t something that always happens during launches.

Typically a lull in the middle is followed by an influx of sign-ups right at the end. However this time, I got steady sign-ups all week, and…

PEOPLE SIGNED UP EVEN WHEN I WASN’T EMAILING…

Which is absolutely incredible, and I totally attribute that to following God’s guidance.

Then, weirdly at the end, only one or two people joined just before we started.

That’s totally opposite to my previous experiences, but this is the lowest-ticket offer I’ve ever sold, so maybe it’s different.

Ride the energy of your promotion (without getting attached). Connect to why it matters, and tell everyone why they should join. Selling is serving.

The verdict

I’m so over the moon to have welcomed new people into the Mindset Membership, and have absolutely loved connecting with them live.

I’m also beyond proud of myself because all my inner work definitely paid off. I had zero attachment to any outcome.

And while it’s totally normal to wish for more sign ups regardless of how many people joined, I’m proud of myself for focusing on my true intention, which was…

To push beyond my comfort zone, do something that once stressed me out while nourishing my nervous system, and do a little test run to see if I can conceivably run more time-sensitive promotions in the near future AND deliver live video courses, which also stressed me out in the past.

But this time, I created slides instead of relying on just riffing, and I’m actually so beyond proud with how the trainings are turning out!

The material is beyond powerful, and my energy has been on point!

If you’ve been waiting for a sign to make a bold move, here it is!

The life and business you’re meant to create won’t manifest through playing it safe or waiting for circumstances to align.

Life is waiting on you to act.

All the answers are inside of you.

And when you want someone to support you as you go bigger and bolder than you ever have before, join the Mindset Membership or reach out to work with me 1:1.

All the love,

Suzanne