The real reasons you haven’t started your soul-aligned business
Why you procrastinate on your dreams
A lot of people dream of making money with their truest gifts, but 90% of people will never actually try.
If you’re one of the few bold ones who’ve put your gifts into the world, whether through a business, your art, or exploring new paths to financial freedom, but struggle to stay consistent, there’s a reason why.
Today, I’ll share the 5 biggest reasons people procrastinate on starting or growing their soul-aligned business so it becomes their full-time income.
First, if you’re new here, my name is Suzanne and I’m a spiritual life coach who helps people monetize their purpose.
Your work is a unique treasure people are lucky to find. Your gifts and ideas have the potential to generate hundreds of thousands — if not millions — of dollars.
Yet instead of building a business around your truest gifts, you’re stuck in a job that doesn’t fulfill you, that pays you less than you deserve, living a life that doesn’t offer freedom for you to grow and glow.
I remember sitting at my desk when I started freelance writing, before I became a life purpose coach, feeling like I was playing office.
It felt hard to take myself seriously, to think that I could sit at home, type things on a computer, and earn a living.
Content writing gigs were easy to find, but my bigger goal of freelancing for magazines was all up to me.
I was responsible for finding pitch-worthy ideas all while fighting the feeling my dreams were make believe.
Pitching story ideas seemed like it wouldn’t work…
Until one day it did.
Then, I set a goal: When I write a cover story, I’ll feel successful.
I thought it would take years.
Turns out, it took months.
I developed a working relationship with the editors at Phoenix Magazine, my area’s largest glossy.
It wasn’t the New Yorker, but seeing my freelance writing dream materialize in such a short time forever changed my perception of what’s possible.
I realized that, just as the picture above my desk still says, “When we try our best and persist, we do become the BEST at it.”
Just because your big dreams feel like playing make believe doesn’t mean they’re not real. They’re just not real yet.
Your dreams are waiting on you to believe.
To show up for them each day with conviction, even when the path feels unclear.
Of course to create a business that fills your soul and your bank account, you’ll need to do the inner work so you stop procrastinating.
Because success is 80% mindset and energy.
Here are the 5 biggest mindset blocks that stop people from monetizing their soul’s truest gifts.
Reason 1: We fear being selfish, or feel guilty for prioritizing things that seem unnecessary.
We’ve been sold a lie that following our dreams is selfish.
That only practical endeavors matter.
Let me ask — why is being unhappy considered practical?
We have only one life to live.
To me, it’s impractical — utterly ridiculous, really — to spend our lives disrespecting our souls trying to fit into boxes we were born to burn down.
Why does feeling unhappy make sense? And spreading that unhappiness to everyone around you? Even if you manage to be a kind, unhappy person, you’re still adding to the world’s suffering.
Life isn’t about limiting ourselves based on what average people think is possible, but learning to trust our souls to create the lives of purpose, creative self-expression and financial abundance waiting for us on the other side of fear.
Women especially feel guilty for doing anything that benefits only them.
Know this: When you nourish and nurture yourself, it allows you to nourish and nurture others in a more profound way.
Cooking dinner, cleaning your house and caring for your family from a place of depletion and resentment serves no one.
It’s not selfish to build a soul-aligned business. It’s selfish not to.
It’s selfish to keep your gifts to yourself.
It’s selfish to let fear stop you from helping others in the unique way you’re meant to.
Abandoning yourself to receive external love… is not the vibe of 2025.
If this hit hard, you’re going to love Day 6 of my free course, Monetize Your Creative Genius, where I share exactly how I built a soul-aligned business around my truest gifts, and how you can do it, too.
Reason 2: We fear success.
Truthfully, a lot of people are terrified of success because of how it could impact their relationships, health or overall wellbeing.
We think we want money, impact and recognition, but can’t imagine earning more than our parents or spouse, or shouldering the responsibility that accompanies success.
Relationship dynamics change as we change, and they can strain, especially if one person grows while another stays stagnant.
These are all issues that must be worked through intentionally so you don’t sabotage your success through procrastination.
The higher truth is that happiness comes through embracing your soul’s growth.
Resisting the call of your heart to create financial abundance through sharing your gifts creates emotional and physical suffering.
Trust that although change may feel difficult sometimes, everything happens for the highest good.
Some people or situations will rise to meet the woman you’re becoming, and others won’t. It’s okay.
You’re always guided. You’ll always be safe.
Reason 3: We’re afraid it won’t work out, or don’t take our dreams seriously.
What if I pour my heart into this, and nothing comes of it?
What I waste my time and money?
What if I’m delusional for believing this can become real?
A lot of times, it’s not failure we most fear, but worrying what would happen after failure.
We’re afraid of having our doubters say, “I told you so.”
Of arriving at a dead-end in life without options or hope, all while shouldering the burden that what we really wanted wasn’t possible.
I know this fear deeply. I’ve felt it so many times.
Each time I pivoted along my soul-aligned career path, I worry — is this the time I fail and get backed into a corner with nowhere to go?
As someone who’s been there, let me tell you this:
The most beautiful thing about life is the infinite number of chances to begin again.
Failure is only a learning opportunity, and if the time comes when you choose to stop trying and pivot, that’s not a failure. It’s a path you tried and decided wasn’t meant for you.
You can always pick up the pieces and try something new, get another job, take the next right step forward.
But if you feel in your heart something IS meant for you, you need the attitude that I will succeed at this or die trying.
If you pour your whole heart into something, you will succeed.
That’s the thing you need to find, and to commit your life to.
Either way, know that regardless of whether you choose to continue or pivot, there’s always a next move to make.
Always a new day with new possibilities as long as your eyes are blessed to open and see them.
Reason 4: We tell ourselves we’re undisciplined failures.
Seriously. It sounds wild, but how many times have you cried with your head in your hands, feeling like a failure?
Why would you tell yourself things like:
I’m not disciplined.
Not successful.
I don’t know what I want.
I’m stuck.
I’ll take action ONE day.
Those thoughts become your reality. It’s time to change your self-talk so it lifts you up!
So you walk around telling yourself:
I’m amazing and so talented!
Everything is always working out for me.
I’m on the right track.
My work is a unique treasure people are lucky to find.
This is the biggest shift that I help my clients make. When we work together, I help you sort through each and every layer of painful emotion and belief so you can release the ones limiting your potential and feel certain in the inevitability of your success.
I’ve opened two more spaces in my 1:1 program, Creative Genius, this month, so reply to this email with the word, “VISION,” if you’re ready to become the woman whose success inspires others to dream bigger.
Reason 5: We see setbacks or obstacles as proof we’re not good enough.
This goes along with people’s fear of failure.
When something isn’t going right — you’re not getting the feedback you want on your writing, you’re not signing new clients, you feel confused over the right strategy to take —
Without a strong mindset and backbone of self-belief, it’s easy to spiral into negative thoughts about how your soul-aligned business is just a pipe dream.
“If it’s meant to be, it will be,” says the average person who never gets what they want.
One of the most life-changing perspective shifts is seeing difficulties as opportunities for growth.
You can grow practically by:
Learning new skills
Creating a new, more market-driven offer
Trying a new strategy (When aligned. No chasing shiny objects.)
And you can grow internally by:
Releasing fears, doubts and negative self-talk around your abilities and possibilities
Connecting with your soul to receive inspired guidance (I teach this to Mindset Members and private clients)
Growing your sense of resilience and emotional stability in the face of obstacles
As I always say, realizing your creative potential is also about becoming the woman you’re meant to be.
Achieving your goals is the cherry on top of this journey.
The real prize is who you become along the way.
When you become someone capable of creating success, it doesn’t matter what temporary failures you experience, because you have the skills to win again.
You’ve become the person, developed the mindset and honed your gifts. Success is something you create, not something lucky that you trip into.
If you’d like support to start or grow a soul-aligned business through following your intuition, message me “VISION” to learn more about my 3-month, 1:1 program.
If you’re not ready for 1:1 support, join the Mindset Membership for weekly support to become successful through monetizing your soul’s truest gifts.
