You're good enough to create your dream

When you've had the same idea for 10 years, it probably means something

Photo by Antonio Gabola on Unsplash

My head is a mess of ideas and inner conflicts and desires and dreams —

and they all layer on top of each other, pushing and pulling until every step forward comes with thoughts like:

“But are you SURE?”

“What if you change your mind?”

And then I retreat into my annoyingly small shell that’s not even cozy anymore. Just cramped.

Saturday morning I decided to read some of my old blogs. (I’ve been writing online weekly since 2014. Except for a long health break.)

What I found shocked me.

From 2018:

Monetizing purpose is an obsession of mine. It’s literally all I think about.

SEVEN years ago! And I’m still criticizing myself, feeling like a sell out for wanting to write and share about business!

No wonder why progress seems slow and annoying at times. I’m not fully living my purpose or following my intuition.

It’s time to give myself permission, and I hope that in writing this, you give yourself permission to want what you want, even if it seems shallow or out of alignment with whatever image you have of yourself.

That fake image is holding you from growing, from becoming who you’re meant to be, and from creating wealth with your purpose work.

When you don’t take the next step you’ve been given, that’s when life stalls.

Even though I railed against imposter syndrome a few weeks ago and called it fake, I guess the truth is — I have imposter syndrome.

Imposter syndrome says: because I haven’t made a million dollars, my experiences aren’t valuable.

(Even though my little emotional healing blog generated multiple six figures, and I had multiple 10k and 20k launches on $250 - $500 programs, sold out my coaching programs every time I announced them, and made $63,000 selling guided journals and digital workshops on Amazon and SoulScrollJournals.com, thanks to a strong personal brand and message.)

Imposter syndrome says: because I never hit 10k email subscribers, I don’t know anything about growing an audience.

(Even though I at one time had 7k email subscribers, before burnout, have grown 1k subscribers on Substack, even while pivoting a message, causing some people to naturally fall away, grew an audience to 5k on YouTube, 13k on Instagram and 20k each on two separate Pinterest accounts.

I know what it takes to grow on every platform that exists, and I’ve done it, successfully.

I’ve done this not because I’m a business wizard. I’m not. I mostly feel like I have no idea what I’m doing.

The idea that anyone ever feels like they have it figured out is an illusion. Nobody, not even the most successful person you look up to, has it figured out.

We constantly change, the world constantly changes. Every day is a new dance. You just get better at grooving to it as you learn to trust yourself and follow intuition.

Looking back, my success has been due to:

1. Delusional self-confidence

I started my first newspaper job right before my 25th birthday, and in small town Montana, you celebrate birthdays at the local VFW (Veterans of Foreign Wars), a dark little bar with tons of old men in trucker hats and plaid button downs.

I got wasted and remember little of that night except running around screaming: “I’m going to be the best fking newspaper reporter that ever existed.”

Yeah. I pine for that level of self confidence again. (Side note, I don’t drink anymore.)

I used to boldly proclaim why everything I did was the absolute best, and why I was the absolute best at doing it.

That’s why it worked. Confidence sells. And I’m claiming that energy again.

2. An incredibly strong personal brand

This is what I feel called to teach more of. I never learned ‘personal branding,’ and I suck at pretty aesthetics, but branding is way more than beautiful images.

A brand is who you are, what you stand for, the movement you lead, and what makes you unique.

People are afraid to be who they really are because yeah, some people won’t like you. But for every hate message you get, a million more are magnetized.

That’s what you want for your brand.

You want to tell authentic stories, not be a guru on a hill, take people on the journey of you reaching your goal, and show expertise not by blathering on about your credentials — who the hell really cares in 2025 about some outdated, corrupt establishment that only exists to gate keep and wield power (see what I did there?)…

But about being YOU. Sharing your heart and your journey and your struggles and your celebrations and what you truly think and believe.

Not just to SELL — people can feel that. But to EXPRESS.

Because it’s what you were born to do.

It makes you real and believable and authentic and mesmerizing.

That’s why people love to buy from me. Because I’m authentic and real, and they KNOW me. Not because I pretend to be perfect. How boring and unsustainable.

I’ve tried to be perfect at times and never hated my business more. Plus, it causes a lot of personal suffering. I’m the girl who showed up to Friday’s Becoming Your Future Self training with toothpaste on her shirt. Running late and omg. 🤦🏻‍♀️

I believe that healers, coaches, writers, creatives, anyone leading and guiding others has a DIVINE OBLIGATION AND DUTY to be authentic and not some perfect guru on a hill.

Because perfect gurus on a hill make people feel absolutely TERRIBLE about themselves, which causes them to give up or buy out of an inferiority complex, and either way, they’re not becoming the best version of themselves or living their purpose and helping others, which is the entire point.

Keep in mind, you also don’t want to be a hot mess. You want to cultivate authentic authority.

3. Focusing on mindset and energy

The truth is, every time I try to follow some special strategy or even learn actual copywriting, my sales dip.

Things work best for me when I show up and tell my story and let my thoughts rip without a care in the world.

But here’s the truth: When you grow, people in your orbit will be triggered  — especially insane people on the internet whom you’ve never met, as a recent trip down Instagram memory lane reminded me.

As I grew from a nice and sweet girl sharing her journey of emotional healing into a successful business woman, I received countless messages encouraging me to:

• Sell ebooks on Amazon for 99 cents instead of courses that would actually help me make a living (from a man called Barry Small no less! Yes, Mr. Small. You can stay small. I’m gonna keep growing!)

• Some random lady who told me I seemed to be striving beyond my “beliefs and abilities” to prove something, and who encouraged me to “ease up on yourself. You’re one of us.” Whatever that means.

But here’s the kicker — we only receive messages like this when it reflects our inner state of disbelief or conflict.

When you’re sure and certain in who you are, the world reflects that back to you. And when you’re unsure and insecure, the world also reflects that back to you.

One of the most important business lessons you can learn is taking 100% responsibility for your results and realizing that if you’re not getting the outcome you want, there’s something WITHIN you that’s the reason.

That could be a limiting thought or emotion, or something strategic and practical you’re not doing, but either way…

You get the results when you become the person.

The inner leads to the outer, which is why I focus so much on mindset and energetic alignment. Friday’s training went HARD on this! It was honestly so good. If you join now, you can catch the replay.

4. Selling hard, frequently, and moving to high-ticket

When people start out, they often begin with guidebooks or ebooks or $5 Substack memberships, or little low ticket offers, but it’s VERY difficult to make meaningful income with inexpensive offerings.

You need a HUGE audience.

These things are a great first step, but if you want to make meaningful money, you need to create products that guide people through a large transformation and price accordingly.

I burned the f out selling $250 courses, and by the time I switched my model to high-ticket, recurring revenue, it was too late. I had other physical things going on that made me more susceptible to burnout, but I don’t want you to suffer like I did.

So get started, sell your PDFs or guidebooks, but think bigger and long-term and feel into what does a more transformational offer suite look like? (This is what I help private clients with! Excavating their unique magic and turning it into a profitable, freedom-based business fueled by a strong personal brand.)

The other thing people under-estimate is how HARD you need to sell.

You will come up against a ton of limiting beliefs about this, feel annoying, like you’re running naked through a crowded space, too much, greedy, over the top…

Mindset work helps.

But even then, you just need to push through those feelings and get used to going big and bold because people need timelines and urgency and repeated asks to buy.

I wish it was just as easy as being an inspirational figure and people clamoring down your doorstep to pay you, but unfortunately that’s not how it works.

You’re going to need to learn how to sell, and how to love it.

I can teach you how! Let me know if you’d like a blog on that.

I’d love to hear from you in the comments!

What resonated with you? What are your goals? What are you creating and selling?

What are you giving yourself PERMISSION to want?!

If it’s on your heart, it’s what you’re meant to do.

Name it and claim it in the comments! I love hearing from you.

All the love,

Suzanne

PS — I am pivoting in real time. I wrote about emotional healing from 2014 to 2017-18ish, and then transitioned into talking about following your dreams. After a period of burnout, I’ve been writing weekly for the past 1.5 years, trying to figure out who I am right now, and what I want to put a stake in the ground around.

My intention in telling you this is to take you along for the ride, so you can see my thought processes and hopefully learn to hold space for your own evolution, and also show you how much time, effort and consistency it takes to clear away the sludge and connect to your true, always evolving purpose.

Clarity takes WORK. Building a business takes WORK. You have to fight for every inch. Yes, there’s flow involved, but if you want to live your dreams, you’re going to have to woman up, dig deeper and go for it. The alternative is dying having wasted your potential. Because you were afraid.

Identify your next step, take it now, and if you want support, reach out about 1:1. :)