Before you make a $27 guidebook, read this

You need to know the truth about a low-end business model

A walk down memory lane! All the iterations of my website…

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I began my business by selling $100 courses, and even that led to burnout.

So, while I LOVE the women who’ve done deep inner work to heal and are now releasing $11 and $27 ebooks in hopes of building a business on a prayer, I know the anguish that will come when they realize just how many they need to sell to actually build a sustainable business.

This is coming from someone who knows a thing or two about making money online.

I’ve made $63,000 selling guided journals and low-cost video workshops direct on my website and Amazon KDP (self-publishing).

I’ve also made multiple six figures from courses, coaching, memberships and masterminds…

All with a relatively small audience who loves me and loves to buy from me because I share my story authentically, pour my heart into everything I do, make it super high value, and get people incredible results.

I also know the cost of a misaligned business model that doesn’t take into account your energetic needs, and that leads to serious burnout that can take years to recover from.

Today, we’re first going to set the spiritual foundation and then hit the practical steps you need to know to turn your personal growth journey into a profitable business that gives you freedom.

Because there’s an important truth —

Some people are MEANT to have a low-cost, high-volume (more on that in a minute) business model.

Some people LOVE creating low-cost items, selling them at scale, and having a really hands-off business.

I don’t find that fulfilling in the least.

I like getting to know people, support them on a deep level, build community, and watch connections grow within the spaces I create.

(Just this week, I connected two of my clients who have so much in common!)

I live for it.

You’ve heard me say it a million times, but:

You not only have a purpose, but a unique pathway there.

That means following your intuition to create the business and life you’re meant for involves more than WHAT you do, but also HOW you do it.

The same person could do the exact same thing, but one person does it in a high-proximity way, like 1:1 or 1:a few, and another does it in a 1:1,000s or even millions way.

And each of those business models would reflect that person’s unique strengths, desires and lifestyle requirements. Does that make sense?

It’s a really important concept to understand, and a sticking point for why some people might feel fulfilled in their work but also suffocated. It might be they’re doing the thing they’re meant to do, just not in the specific WAY they’re meant to do it.

If you don’t make the right choices, you live the wrong life, and you feel that un-ease in your bones.

You don’t create what you came here to create. You miss out on the destiny of wealth, health, freedom and happiness you were born for.

It’s impossible to be truly happy when you’re living out of alignment with your soul.

Now that we set the spiritual foundation….⠀⠀⠀⠀

Let’s do the math.

Say you create a $27 guidebook.

That means you need to sell about 111 to make $3,000 a month, but that doesn’t include processing fees (about $120 based on Stripe fees), any tech (email service provider, etc.) or obviously taxes.

Conversion rates for digital products are only about 1 to maaayyyybbbeee 5% on the high end, the very high end. Average is around 2 or 3% — even with super low-end products.

That means you need a HUGE and quickly growing audience to sell 111 guidebooks EVERY MONTH to make just $3k.

There are a few ways you could make this work.

You could go all in on Amazon, creating guided journals.

Amazon obviously has a huge pool of buyers, but to succeed you need to make A LOT of journals. Most people making serious money on Amazon have AT LEAST 20, 30 or 50 journals, perhaps more, and release new ones all the time.

You could also do Etsy, which is one platform I’ve never dabbled in.

But with Etsy, prices tend to be SUPER low, so you also need to create a ton of products and focus on high volume.

Personally, the work I do is insanely transformational. It changes people’s lives.

I’m a gifted healer, and help people instantly drop into their soul to find clarity so they can create their dream business, not just in 1:1, but also through my self-guided offers and upcoming program.

And I feel charging low prices cheapens the reality of how wildly people transform through working with me.

I’m insanely gifted and the investment to work with me is increasing to reflect that.

I’ve grown to really not like low-end for multiple reasons.

1. Low-end often attracts people who aren’t serious about doing the work.

I really love my Mindset Membership, and absolutely adore the women (and few men) I’ve gotten to know through it. I love having a low-cost space where people can experiment with my work and see if they’d like to go deeper.

However I’ve had people cancel and cite price, but then I look and they don’t actually read any content or do any work.

That’s annoying to me. I don’t like that energy in my orbit. If I’m going to put energy into something, I want a return, and returns aren’t always monetary.

(And the energy of blaming money when you simply didn’t do the work… That is not a vibe, and you will never be successful with that mindset.)

I’ve also found that selling low end is no easier than selling high end, and high end is a lot more fun. It’s deeper connections, bigger transformations, more exciting all-in energy, more everything.

You might think you’re doing people a favor by keeping your work “accessible,” but what will really happen is they’ll download your workbook and never look at it again because they didn’t have enough skin in the game to actually do the work.

Do you want your powerful, life-changing work to sit unopened on someone’s hard drive?

2. Low-end requires producing A LOT of content rather than shape and refine something of vast value.

I absolutely adore the journals and courses I’ve created. And other people love them, too. 300-plus 5-star Amazon reviews and counting.

But I can’t see myself doing multiple variations on things forever just to make a new product for $27.

Instead, I’d rather pour my whole soul, heart, energy and brain into a signature offering. (I’m now creating a group program to help women who’ve gotten to a point on their healing journeys where they want build a business around it, fueled by a powerful personal brand.)

Selfishly, I do love the mentors I work with who create new content all the time.

I consume mostly paid content, not free, because I’m laser-focused on creating my dream life and free content tends to be surface-level and leave out the meat you need to truly achieve your goals.

But my unique energetic needs at this moment require more space, integration and refinement.

Maybe one day I’ll create and launch and sell new things all the time, but that’s not what this season calls for.

3. High volume creates a lot of pressure to grow an audience.

This is probably the biggest opportunity cost people don’t see. And these days, with organic social media reach being more difficult, I believe resonance, not reach should be the key metric.

That means — I’m doubling down on my personal brand, telling stories, opinions and values, yes getting a TON of unsubscribes, but also a TON more messages from people saying things like: “OMG it’s like you read my mind. This is EXACTLY what I’ve been thinking / feeling / wanting.”

Opinionated, creative women like us have a unique and powerful message, but attracting a large audience requires diluting that message to appeal to the masses.

If you dilute your message, you don’t live your purpose.

Then you attract the delicate, lazy, whining, easily offended masses who will probably never buy from you and if they do, it’s a $27 guidebook you poured your soul into, but they act like it cost their life savings — and then they don’t even open it! lol

Yeah. No thanks.

I’m here for the coaches, healers, creatives, entrepreneurs and guides who have faced our dark nights of the soul with courage and determination.

Who know what’s required to build the business of their dreams, in terms of taking total responsibility and acting before they’re ready, and they DO IT!

Because we know that to avoid our destiny is to ensure a lifetime of suffering, and a death full of regret.

Women like us are used to figuring everything out on our own. 

🌹 We healed our pain.

🌹 We found our value.

🌹 We figured it out because we had to.

But building a successful business requires you to shift out of survival mode so you can thrive.

You need to learn how to:

🌹 Own the massive value of your wisdom and position it like the diamond it is (not like a Costco flannel shirt piled on a table for $15)

🌹 Tell your story so it inspires others rather than makes them feel sorry for you (or position you as a guru on a hill that nobody wants to buy from)

🌹 Create a strong personal brand that magnetizes those you’re meant to help 

🌹 Build a real, actual business that will give you a life of freedom instead of hustling for your next $11 sale (and needing literal hundreds to earn even $3k a month).

I’ve done all of these things, and I can show you how I:

🌹 Generated multiple six figures from my emotional healing blog

🌹 Created a low-end to high-end business model that allowed me to increase my prices as my skills and confidence grew

🌹 Magnetized an audience through a strong personal brand that sold people on ME before even launching an offer

I’m currently developing a group program to help women turn their healing journey into a freedom-based business, and accepting beta clients 1:1.

My private mentoring prices will increase my group program launches.

If you’re ready to help others and make bank with your hard-won wisdom, and want to skip years of painful trial and error to borrow my brain and make money now, message me about the very limited spaces available for 1:1.

All the love,

Suzanne