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Gayle Beavil 🇨🇦's avatar

risk losing your sense of purpose all to become marketable -- THIS IS SO TRUE! I spent the past year and a half in a women's business group, and it cost a FORTUNE and finally I stopped it. I loved the community of women, but the constant pressure to niche down caused such cognitive dissonance that finally I said I had to leave. Now, I am doing what I feel called to do, I am making all kinds of meaningful connections in the realm that I am passionate about -- where all of my strengths intersect, like you suggest. My lens is my niche! yes! Thanks for this, as I feel even more empowered to do what feels right to me.

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Suzanne Heyn's avatar

ha, yes! I think the true divide is between the 3D business coaches who teach super specific niching, marketing strategy, etc., and the more 5D (for lack of a better term) who understand that resonance is what actually creates the sale. It's not that niching and brain-centered strategy don't work. They do. But they A - call in a clients / customers you probably don't want to work with anyway and B - dilute your true purpose, as you mentioned, which defeats the entire point of having your own business in the first place.

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Alexandra Lais's avatar

Loved every part of this! Speaks to some of the things I’ve already been feeling!

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Suzanne Heyn's avatar

So glad to hear that! ♥️

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